Common mistakes businesses make with websites

Common mistakes businesses make with websites

Web design in Milton Keynes

 

1. Lack of Market Knowledge
This is detrimental to you and your business. We know how important it is to get your website complete, but if you are not reaching the appropriate target audience, you are wasting time and money. Design revolves around your business needs, which it can’t successfully do without a clear understanding of your market. Biggest mistake clients make is they design the website for their own taste and liking, but they are usually NOT the target audience.

 

2. Getting Flashy or Too Busy
Boxx Design, our web design agency based in Milton Keynes & London, understands the critical marketing aspect your website should demand…and nowhere should those demands be flashy or busy. Focus on what counts, not on what will turn users away with a headache. Visitors need to find information easily and clearly, especially if they are using mobile devices. Did you know that if a visitor to your site can’t find what he or she needs within literally 3 seconds, it’s too late? Don’t overdo it.

 

3. No Clear Call to Action
Your site is clean, clear, and meaningful; now, what’s the point? What are users supposed to do with all of this? Maybe the call to action is to buy a product, or perhaps it’s to fill out a contact form. Regardless, this needs to be in an easy to find, clear location that users will understand and choose. If the content on your website answers the question “What’s my benefit?” your call to action should tell them how to get there. A great website holds the visitor by their hand and directs them where to go next.

 

4. Over or Under Paying
Time after time, people approach my company after hiring a cheap designer who allows for poorly decided business moves that lead to undeniably lousy products. On the other hand, it is easy to fall for the expensive, big brand agencies that may not be able to help a small business reach ROI. What is the answer? Do your research to make sure what you build is the right value for your business. Don’t overpay, you’ll never see ROI. Don’t underpay, it will not be effective.

 

5. Vague or Outdated Content
It is very frustrating as a customer to find outdated or irrelevant information. Avoid this, so that users don’t assume you are behind the game, or even out of business. Reach your current and potential customers, update your blog at least once a week (if you have one), and don’t show off your social media if you have a small following, as this may do more harm than good.

 

6. Thinking “Everyone is my Target Audience”
A lack of focus leads to a lack of success. Of course, if people outside of your demographic purchase your service or product, you shouldn’t turn them away. But figure out who you should try to accommodate, and focus on them. Trying to please everyone tends to lead to not pleasing anyone. Use the 80/20 rule. Focus on 80% of your target audience.

 

Web design in Milton Keynes

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