An overview on Mobile First Indexing

An overview on Mobile First Indexing

Web design in Milton Keynes

 

An overview on Mobile First Indexing

 

Google originally introduced the idea of mobile first indexing back in November 2016, just over six months ago. So what is it, exactly?

 

Mobile first indexing came to light in response to mobile searches overtaking that of desktop devices, Because the majority of online users now digest content on mobile devices, Google has decided to shift the way it indexes online content.

 

Google previously relied on a desktop version of a site as its main source, using mobile versions of sites as a kind of backup. Once the new update is rolled out, Google will maintain its reliance on a single index of apps and pages, but will be looking to the mobile version of pages first.

 

Now, this may not seem like a big deal to many people/businesses, but if your mobile site lacks some content that your desktop site has, it could be demoted within Google’s search console.

 

  • Mobile first indexing will give priority to sites that have responsive content.
  • Mobile sites won’t be informed of their status.
  • Ensure Images are not lagging.
  • Different site versions could impact desktop ranking.

 

Make sure that you’ve submitted the mobile version of your website to Google Search Console, and make efforts to ensure that your mobile site mirrors your desktop site as closely as possible, optimizing your images for viewability and search, and including structured data to ensure your content can still be crawled for the purposes of featured snippets.

 

Read our blog on 15 Google SEO Ranking Factors

 

Web design in Milton Keynes

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